Headquartered in Eindhoven, the Netherlands, the company employs 37,000 people in more than 20 countries (37% in Europe, 37% in Asia, 21% in Greater China and 5% in the Americas) and reported sales of US $6.3 billion in 2007. NXP PROVIDES SEMICONDUCTORS, SYSTEM SOLUTIONS and SOFTWARE TO deliver superior sensory experiences for mobile phones, personal media players, TELEVISIONS, set-top boxes, identification applications, cars and a wide range of other electronic devices. On November 16, 2006, NXP SEMICONDUCTOR OFFICIALLY ANNOUNCED THAT IT WOULD USE "NXP SEMICONDUCTOR" AS ITS Chinese BRAND NAME FOR MARKETING AND OPERATIONS IN THE GREATER China REGION. In addition to the original English brand name NXP, NXP Semiconductor hopes to further communicate its new brand with customers in the Greater China region and thus increase brand awareness. Since September 1, 2006, NXP has become one of the independent leaders in the global semiconductor market. The name contains the meaning of "Next Experience", inheriting the spirit of the English brand, and the Chinese character "Pu" in the name, which emphasizes the valuable Experience and rich resources accumulated by NXP in the past 53 years in Philips. Grace wisdom pu solid consumer research foundation and the continuation of significant r&d investment and world-class industry partners as the backing, through the product technology of NXP, let end products can further enhance the sensory experience of the consumer - both colorful images, texture clear music, consumers can be anywhere in the home, Sharing information between cars and mobile devices. "NXP's product technologies and solutions are used in five market segments: automotive electronics, intelligent identification, home entertainment, mobile and personal mobile communications, and multi-market semiconductors, thereby establishing leadership positions in each of these markets.